With packaging becoming more and more advanced, there are now new ways to tackle counterfeiting. With anti-counterfeit technology, you prevent diversion and counterfeiting activities, providing better customer loyalty, and automation for marketing as well.
Why do you need these Solutions
With counterfeiting growing quite quickly, the consequences that surround these illegal practices now cultivate to loss of revenue, issues with health, and even damage to brands that cannot be fixed.
Digital anti-counterfeiting for packaging is the now go-to solution for a growing economic company, and stops the damage to profits, risks to health, frauds, and other sorts of crimes. There are many different types of anti-counterfeiting for packaging, both overt and covert, in order to prevent counterfeiting vulnerable items. Both directly and indirectly, you’re able to save the lives, and overall well being of your customers.
Current Trends
Did you know that counterfeiting is actually generating over 100 billion in profits! With pharmaceuticals and food areas the major areas, anti-counterfeiting forms of solutions provide brand protection for a lot of sectors.
Anti-counterfeiting on global markets is witnessed in a wide scale sort of escalation because of the manufacturing activities. Spurts in demand in healthcare, food and beverage, along with pharmaceutical sectors lead to influx of products, providing major influencers and drivers in an industry that thrives off this.
Types of Anti-counterfeiting
There are now so many different ways to blend the physical and digital anti-counterfeiting packaging.
There are a lot of futuristic packaging that will fight against the fakes. One of the most important is the holograms. Super high on the list, this is a new technology that’s independent of the databases, of anything more. many users will find the solution for protection very easy to identify and use, but cheap holograms are initiated and now flooding the marketplaces.
This anti-counterfeiting technique is not as effective and may cause this. however, some companies have managed to make this work with other measures.
Another one that’s been used is luminescent topcoats which is the solution for ease of usage. Not seen by the naked eye or in broad daylight, it showcases patterns and colors that you see under the UC lighting. They’re covert and customizable types of solutions that are very difficult for counterfeiters to imitate. They do secure the electronics, pharmaceuticals, and luxury products across the whole chain.
Then there is the QR codes, labeling, the track and trace, blockchain, Rafid, and NFC, which are types of technology and solutions. They’re vital to use together in order to utilize the best solutions of physical and digital means. Seals and labeling is used for a lot of anti-counterfeiting types of technologies. With fake products growing digital anti-counterfeiting solutions are very advantageous in name.
Digitizing anti-Counterfeiting
One of the newest ones is the use of digital technologies to prevent counterfeits. Smartphones can be tapped into to offer some customer-usable types of solutions. QR codes do offer the simplicity of scanning something without having to download apps. With most users having some form of a smartphone, they’re familiar with the process of scanning, and are able to authenticate the products in a convincing manner.
Digital technology also uses a secure code that comes with turnkey integrated data collection and loyalty solutions, helping marketing departments create two-way digital communications with customers, in order to engage with them and foster repeat sales. There are even SMS notifications that can allow you to manage your products so that counterfeits are a thing of the past.
Anti-counterfeiting is great for businesses, and here, we touched the surface of the scope of these products.
