Ecommerce packaging is in growing demand, as many people are clamoring for new ways to have eco friendly boxes and packaging. The impact of this is that companies do need to look at new, innovative ways to make this work.
The one area of challenge is packaging protection. You don’t want to have a box so unprotected that it breaks the item in transit, but you also want to make sure that you’re not stuffing the item with void fill in hopes that the item will be protected, as it comes off as wasteful.
Here, we’ll go over how to balance that out, and how you can make the packaging protection fit with sustainability incentives.
Going Recycled
You want to make sure that you use recyclable void fill for this. While air pillows are great, they’re usually made of a single-use plastic, which in turn doesn’t give any benefit to sustainability just yet. It can be a bit of a problem for some people, especially when there’s issues with how much is used.
Recycled and biodegradable cushioning, such as packaging peanuts, are a good one. You can also get compostable and recycled mailers as well, made with a paper and can be broken down. try to shy away from bubble mailers, as they tend to be not as sustainable.
Overall, you want to look at the materials first. Move towards paper products without lamination, and you’ll have less of an issue with the sustainability challenges that come with this.
Design to Succeed
One thing that a lot of companies don't realize is that their design also plays a factor.
If you’re putting a small item in a big container, that’s just wasteful. The same goes on the flip side, where you put an item in a box that’s just barely able to squeeze into the packaging. If you do that, you’re going to get a rude awakening when people get their box and realize that the item inside is broken.
So yes, it does come down to design. Make the packaging simple enough for the item to fit inside, but also isn’t totally wasteful. Work towards making sure it has just enough room for some void fill to protect, but not enough that it will move about.
Use sustainable Branding elements
Try to use sustainable branding elements for your packaging. What this means is, try to incorporate on the packaging itself your commitment to sustainability.
Use inks and tape that’s eco friendly, such as water-soluble inks and water-soluble tape, such as that which is water-activated paper tape.
Benefits and Drawbacks
There are some benefits and drawbacks to this.
The benefits are that you’re able to reduce your overall carbon footprint when you’re providing your customers with packaging they need. You also reduce your waste that’s generated, especially if you ship a lot of things. for big shipping and product companies, this is definitely a godsend
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The main drawback is making sure that you source the materials correctly, so that you’re getting them from sustainable places. The other drawback is ensuring that the product safety does happen with transport in a manner where it will protect the item, but also is strong enough that you don’t have problems. You should as well make sure that with this, you’re also trying to reduce your waste as well, in order to make sure that you get the best results that you can from this.
With all of this in mind, product safety and sustainability is possible, and you’ll be glad you did this as well.
